Search Engine Optimization (SEO)

If your website is not properly optimized for the search engines, your chances of getting a first page search result is almost nonexistent and that means your website is invisible.

Nearly all consumers (97 percent) now use online media when researching products or services in their local area, according to BIA/Kelsey’s study conducted with research partner ConStat.

123webconnect Search Engine Optimization Services

Keyword Research

The first thing we do, with your input, is determine the top keywords and phrases potential customers use when they are searching for the types of products or services you offer.

We accomplish this by using our powerful keyword research programs that help us both expand the keyword list we've developed and verify the search volume of these keywords on the search engines.

Competition Analysis

We do a complete analysis of your top competition and what they are doing regarding search engine optimization, their target keywords and links to their website.

This process gives us an edge in determining what is working for them and how we can achieve a higher search position.

Develop A Strong Search Strategy

After we've completed all of the keyword research and competition analysis we develop a strategy to improve your website's visibility on the search engines. We will develop a step-by-step plan detailing what needs to be done to accomplish the goal of top search engine results.

Optimize Your Website's Content

Based on all the research we've completed, we begin to implement on page changes to your website's content. We will make recommendations for keyword placement and additional content or keyword-related topics to include on your website to attract additional search traffic. We will also make suggestions to improve the coding of your website to help make it more search engine friendly. This could include naming strategies, GEO Tagging and other meta data.

Inbound Links

Links to your website from other websites are an extremely important part of getting your website ranked high in the search engines. We can solicit links to your website from various sources on the internet. We will submit your website to the most appropriate categories in all of the major web directories and search aggregators. We then identify additional niche directories to submit your website to including local and industry-specific sites. Link building is an ongoing process that must be done continually to stay ahead of the competition.

Website Monitoring and Adjustments

Every month we monitor your website traffic, paying close attention to where your traffic is coming from and which keywords people use to find your website. We analyze which keywords are most effective in generating leads or sales and adjust our search engine optimization tactics to focus on the most productive keywords.