Pay Per Click (PPC) Internet Advertising
Operating and managing a Pay Per Click (PPC) advertising campaign can be a huge challenge. It can be overwhelming and seem too powerful or unpredictable to manage on your own. Pay Per Click Advertising is a form of online advertising that drives targeted customers to your business' website. PPC offers an effective way to reach customers at the very moment they are ready to buy your products and services. They click on your ad and go to a page on your website where they are invited to take an action such as making a purchase online, completing a customer inquiry form or calling you.
Pay Per Click Advertising is Not as Simple as it Seems
Creating an effective PPC campaign requires much more than simply writing a few lines of text and hoping customers click on your ad when they see it. Pay Per Click Advertising requires in-depth keyword/key phrase research, targeting the correct demographics, managing the bidding process to keep your costs down and click rate up, and creating a landing page that will convert your leads into customers.
Every Pay Per Click client receives:
- Comprehensive Keyword/Key Phrase Research
- Local and Regional Demographic Analysis
- Professional Ad Copy Writing
- Comprehensive Bid Management
- Professional Landing Page Creation and Optimization
- Ongoing Campaign Optimization
- In-Depth Campaign Analytics
- Near Real-Time Reporting
Pay Per Click Advertising on a Small Budget
Very few marking firms will even discuss your PPC management unless you have a budget of many thousands of dollars per month. 123webconnect is the exception. We only work with small business owners and most of them have very limited advertising dollars. We will work with you and are very successful delivering results on budgets as low as $300 per month.
The difference between paid search (Pay Per Click) and free search is explained in detail in this article.
