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Back to Basics: What Exactly Makes a Good Website?

by 123WebConnect

Website Design & Website UpdatingBusinesses are growing more and more aware of how vital a website is to their success. Not only does your local hardware store have a website but your grandmother just recently made one to sell her cookies and hand knit scarves. Although people are getting the message that internet marketing is necessary, not optional, they sometimes seem to overlook the fact that a website needs to be good. This may seem like an obvious statement but many businesses seem to have overlooked it and continue to allow for embarrassingly mediocre website design that does their business more harm than good. These three qualities will help you to evaluate your own online marketing attempts.

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The Truth Behind Prebuilt Website Templates

by 123WebConnect

Custom Website DesignFor many small businesses, purchasing a custom website design seems like an out of reach dream. People often opt for using a template and try to put a website up on their own or with a friend who knows a little bit about HTML. Although this may seem like the best option because it is the least expensive, it’s not as great as it may seem. There are many contributing factors that make a website successful that professional website designers are educated on. Those who are untrained simply are unaware and incapable of tackling these website design needs.

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Four Reasons You Should Have a Custom Website

by 123WebConnect

Small Business Internet MarketingThere are countless reasons that a custom built website can boost your business that are well known and discussed endlessly. We all know you can sell products with ecommerce on a website and online marketing. What a lot of people don’t realize is there are reasons that can be incredibly helpful to you personally and your business that are being completely overlooked. Here are some simple reasons you may have missed that will light a fire under you to quit procrastinating and get a website.

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The World Wide Market on the World Wide Web

by 123WebConnect

eCommerce for Small BusinessIt has become increasingly important, if not necessary, for each and every business to get cracking on internet marketing. Making sure you have a website with custom website design, focused on ecommerce and online marketing, is now a part of owning a business that cannot be denied. Business owners once used excuses like they don’t have the time or money to devote to web presence, but in today’s economy it is has become nearly impossible to sustain or grow in revenue without it.

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Your Website Design is the Face of Your Business

by 123WebConnect

Professional Website DesignThe face of your business will be your website design. Your websites success depends directly on the design and flow of the overall site. The layout and design needs to be easy to understand and eye appealing. Your visitors should feel comfortable when visiting your website, not overwhelmed. A professionally designed website should always make your visitors feel welcome and provide the information they need to make the right decision to purchase from you.

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The Importance of a Professionally Designed Website

by 123WebConnect

Professional Website DesignAn unprofessional or low functioning website will actually cost a business sales. Website visitors expect and demand a well designed website that looks great, is easy to navigate and provides concise and easy to understand information. The online image of your company needs to be projected as professionally as possible. If your website is seen as unprofessional, it will reflect poorly on your business. So it goes without saying; a professional, honest and experienced website design firm is a must.

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Website Design & Coping With Various Browsers

by 123WebConnect

Website Design CodingHow do professional website designers and developers cope with the multitude of browsers and their varying capabilities?  Here are a few guidelines.

Don’t sweat the small stuff.  As a website designer, you must allow a certain amount of variation.  It’s the nature of the medium.  What is important isn’t that form input boxes are all precisely 15 pixels tall, but that they work.  The first lesson you’ll learn is that you have to let go.

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Not All Website Design Firms Are The Same

by 123WebConnect

Choose the right website design firm.If you are new to the world of website creation, then it probably seems logical to assume that most website design companies are pretty much the same. After all, they all work within the same medium, so they should be similar, right? While that might be logical, it is not correct. When you choose a website design firm, you need to make sure that they have a proven track record for developing the type of website that meets your unique requirements. Not all companies are going to have the wherewithal to achieve the results that you need, so you need to choose very carefully.

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What is Search Engine Optimization?

by 123WebConnect

The definition of search engine optimization is simple; search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website or a web page from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results, as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.

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Design Your Website for the User

by 123WebConnect

Whether you are designing a few landing pages for your small business web site or a corporate web site with hundreds of pages, the way you design a web site directly affects the ability of people to use the web site.  The overall appeal of your web design influences a person’s likelihood to come back and visit again.  If you are in the business of selling a product or service to your users, whether users return to the site is a pivotal concern.

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