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The Importance of Creating Remarkable Content

by 123WebConnect

Website CopywritingBeyond a remarkable value proposition, you must also create remarkable content about your company and products, for two important reasons.

First, remarkable content attracts links from other websites pointing to your website. In other words, you want your content to prompt other content producers on the Web to “remark” about your products and services and link back to your site. Every one of these links (remarks) gives you a double win: The links send you qualified visitors, and they signal to Google that your website is worthy of ranking for important keywords in your market. More links equals more traffic from relevant sites, in addition to more traffic from Google via search-double win!

Second, remarkable content is easily and quickly spread on social media sites, such as Twitter, YouTube, Digg, Reddit, Facebook, among others. If you create a remarkable blog article or whitepaper, it will spread like wild fire within your market today, relative to how quickly it would have spread just a few years ago.

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Web Marketing Plus Infomercials is a Winning Combination

by 123WebConnect

Web Marketing and InfomercialsBoth infomercials and web marketing have been incredibly successful for companies during this three year recessionary period. Both are very cost effective and definitely serve the needs of the new customer growing out of this recession. The new customer is more demanding, wants more information, and definitely wants a good deal for superb quality (of both service and product). Here is why this combination of advertising is a real home run for today’s markets.

Infomercials Educate, Tell a Story and Sell

It’s hard to find another platform that can do all of this well. Actually, there is another: web marketing can achieve the same (more on that later).

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Not All Website Design Firms Are The Same

by 123WebConnect

Choose the right website design firm.If you are new to the world of website creation, then it probably seems logical to assume that most website design companies are pretty much the same. After all, they all work within the same medium, so they should be similar, right? While that might be logical, it is not correct. When you choose a website design firm, you need to make sure that they have a proven track record for developing the type of website that meets your unique requirements. Not all companies are going to have the wherewithal to achieve the results that you need, so you need to choose very carefully.

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The One Item That Will Raise Your Website’s Visibility

by 123WebConnect

First, there is no magic bullet that will put your website at the top of the search engines.  There is however something you can add to your website that will have a very large impact on your search rankings; a blog.

A blog can be an incredible tool for sharing information and expertise.  A blog can offer your organization a platform where information and opinion can be shared between your employees, customers and prospects: a two-way, open exchange.

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Why It’s Important To Make Sure Your Website Is Optimized

by 123WebConnect

Why is it so hard for some small business owners to understand the importance of having their website properly optimized?  They know enough to have a website, but when it comes to ensuring that it is properly optimized, they can’t be bothered.  Many of these small business owners think it’s just an unnecessary expense.

Basic Search Engine Optimization

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Writing Website Copy for Beginners

by 123WebConnect

When you are creating content for your website, it’s important to keep the principles of marketing in mind.  Try to avoid writing as if you are speaking to a friend, or that the reader is already excited about your product or service.

There is a great article written by Rachaelle Lynn that discusses this topic in detail and is a must read for everyone who is responsible for writing copy for a website.  You can read the entire article here, http://www.foreheadcurl.com/2010/04/writing-website-copy-ten-things-to.html.

Design Your Website for the User

by 123WebConnect

Whether you are designing a few landing pages for your small business web site or a corporate web site with hundreds of pages, the way you design a web site directly affects the ability of people to use the web site.  The overall appeal of your web design influences a person’s likelihood to come back and visit again.  If you are in the business of selling a product or service to your users, whether users return to the site is a pivotal concern.

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Tips to Finding the Best Web Hosting

by 123WebConnect

If your business does not have a presence on the web you are wasting money every day you wait.  These days no company can afford to be without a strong presence in the online world, and creating and maintaining your own web site is one of the best ways to get the word out about your firm and all the great things it has to offer.  When your company has a website you instantly have a marketing campaign that is nearly free.  Compared to other types of advertising a web site is nearly cost free, making it an invaluable tool in your company’s marketing campaign.

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Deciding On a Web Presence for Your Small Business

by 123WebConnect

As the owner of a small business in the internet age, you have a decision to make.  It seems like everyone and their brother is online, and you’re being pressured to be online, too.  Many marketing firms and web design companies are looking to use you to increase their bottom line.

Honest firms will give you honest advice.  You may not need to have your own web site.

Just because a web design company that specializes in selling its services thinks you should have a web site with full interactive pages and a shopping cart doesn’t mean that it’s the best return on your investment for your business.  You need the facts to make an informed decision.

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Understanding Search Engines

by 123WebConnect

I just found an eBook titled “Understanding Search Engines – A Guide to Search Engines” that is a great starting point for someone new to web search.

It discusses how the search engines work, how they effect your website, how they play off of each other and much more.  If your a newbie to this topic I suggest reading this short eBook.  Just click the link above.