First, remarkable content attracts links from other websites pointing to your website. In other words, you want your content to prompt other content producers on the Web to “remark” about your products and services and link back to your site. Every one of these links (remarks) gives you a double win: The links send you qualified visitors, and they signal to Google that your website is worthy of ranking for important keywords in your market. More links equals more traffic from relevant sites, in addition to more traffic from Google via search-double win!
Second, remarkable content is easily and quickly spread on social media sites, such as Twitter, YouTube, Digg, Reddit, Facebook, among others. If you create a remarkable blog article or whitepaper, it will spread like wild fire within your market today, relative to how quickly it would have spread just a few years ago.