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Turn Website Traffic into Customers

by 123WebConnect

Website Development & Internet MarketingHaving a great website design for your business is one of the most valuable marketing tools you can have but unless your business is your website, you need it to generate website traffic into honest to goodness customers. One of the most difficult things for many businesses is even getting people to go and check out their amazing custom website design and so it can be frustrating to see that people are finding your site but aren’t sold on your business. The good news is that your search engine optimization has been working but the bad news is that there are some things that need to be tweaked. If this is the case, there are a few website updating measures that you can have your website designer tackle to help turn your easily found website into a money making website.

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Back to Basics: What Exactly Makes a Good Website?

by 123WebConnect

Website Design & Website UpdatingBusinesses are growing more and more aware of how vital a website is to their success. Not only does your local hardware store have a website but your grandmother just recently made one to sell her cookies and hand knit scarves. Although people are getting the message that internet marketing is necessary, not optional, they sometimes seem to overlook the fact that a website needs to be good. This may seem like an obvious statement but many businesses seem to have overlooked it and continue to allow for embarrassingly mediocre website design that does their business more harm than good. These three qualities will help you to evaluate your own online marketing attempts.

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The Ecofriendliness of Home Based Businesses

by 123WebConnect

Small Business Web DevelopmentEveryone is aware that the current direction of all industries is to go green. Many are choosing to start home based businesses that rely on their custom website design to represent the business and handle sales. This is on trend with what customers prefer because they favor businesses that use internet marketing instead of traditional means. This also provides what consumers desire. A business that relies on web development is instantly greener than traditional store fronts and provides the green experience the 78% of consumers say effects their spending decisions. If you are looking for a career change, starting a business at home with a website is an economic and ecological option.

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The Truth Behind Prebuilt Website Templates

by 123WebConnect

Custom Website DesignFor many small businesses, purchasing a custom website design seems like an out of reach dream. People often opt for using a template and try to put a website up on their own or with a friend who knows a little bit about HTML. Although this may seem like the best option because it is the least expensive, it’s not as great as it may seem. There are many contributing factors that make a website successful that professional website designers are educated on. Those who are untrained simply are unaware and incapable of tackling these website design needs.

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Realize High Search Rankings from the Start

by 123WebConnect

Search Engine OptimizationIf you’re like many individuals in today’s economic climate you could be contemplating about beginning your own business. Any new company requires a web site and web sites are only good if people can locate them. All new website entrepreneurs promptly discover a need to concentrate on the search ranking of their web site in all top search engines. Search ranking is the organic placement of your web site, also generally known as ranking, on Google or another search engine.

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Get Fans on Facebook

by 123WebConnect

Facebook Fan for Social Media MarkertingFacebook is one of the largest and most active social networking sites on the Internet. As of this writing, Facebook has:

More than 500 million active users.
Over 200 million users logging on at least once a day.
The fastest-growing demographic of people 35 years and older.

This last statistic is particularly interesting because although Facebook started as a website for students, it has grown well beyond that and is no longer a website just for college students to hang out on. It’s now a widespread application used by millions of people of all ages.

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Getting Found Through Social Media

by 123WebConnect

Social MediaSocial media is all the rage. We’ll bet that not a week (or perhaps even a day) goes by when you’re not having a colleague connect with you on Linkedln, receiving a friend request on Facebook, or hearing about Twitter on TV. What is social media? The all-knowing Wikipedia defines social media as “Internet-based tools for sharing and discussing information among human beings.” That’s not a bad definition. We’d simplify it and say that social media is about people connecting, interacting, and sharing online.

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Search Results and Your Website

by 123WebConnect

Search EnginesSearch engines are the most popular method for customers to find you. As such, SEs are the most vital avenues for letting customers find you.

Currently, search engines around the world together receive around 500,000,000 searches per
day. The searches are done with the help of keywords: as a rule, people type a short phrase consisting of two to five keywords to find what they are looking for. It may be information, products, or services.

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In-Bound Marketing In Action

by 123WebConnect

In-Bound Marketing In ActionWe can’t tell you how many times we’ve heard that Internet marketing will not work in an “old school” marketplace. It doesn’t get much older school than the grocery food business, yet organic seller Whole Foods Market is using its Whole Story blog to “share some of the cool things going on inside the company as well as the natural foods industry,” according to Paige Brady, the Senior Coordinator of the Integrated Media Editorial Team for Whole Foods Market. You can find their blog at blog.wholefoodsmarket.com.

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Authoring Effective Articles for Your Website or Blog

by 123WebConnect

Writing Website ArticlesTo have a successful blog that people will look forward to reading, we recommend that you focus your blog posts on your industry. If you’re in the security software business, for example, were commend you write about security software and not fall into the temptation of including articles about your weekend ski trip, your Red Sox Nation membership, your kids’ pictures, or your coin collection. The length of your articles can vary widely, but we recommend you avoid writing anything more than one page long; despite how clever you are, articles longer than a page make people’s eyes glaze over and can repel people looking for gold in their overstuffed RSS readers or e-mail inboxes.

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