To have a successful blog that people will look forward to reading, we recommend that you focus your blog posts on your industry. If you’re in the security software business, for example, were commend you write about security software and not fall into the temptation of including articles about your weekend ski trip, your Red Sox Nation membership, your kids’ pictures, or your coin collection. The length of your articles can vary widely, but we recommend you avoid writing anything more than one page long; despite how clever you are, articles longer than a page make people’s eyes glaze over and can repel people looking for gold in their overstuffed RSS readers or e-mail inboxes.
Posts Tagged ‘Web Development’
Authoring Effective Articles for Your Website or Blog
Tuesday, February 8th, 2011Paid Search vs. Free Search
Monday, January 31st, 2011
When users conduct Google searches, two kinds of results appear on the SERP (search engine results page): the “organic” search results (also known as “natural” results) and the paid or sponsored results. Generally, the paid results, or Sponsored Links appear on the right side of the SERP, and sometimes at the top.
These Sponsored Links are essentially advertising which is why the Sponsored Links are often referred to as “pay per clicks ads.” Organizations can bid for placement in Google search results by purchasing Google AdWords, a pay per click (FPC) advertising program. Here’s how it works: You offer to pay Google a certain cost per click (Cpe) anytime your ad is shown to searchers based on what keyword they searched on.
Web Marketing Plus Infomercials is a Winning Combination
Friday, January 28th, 2011
Both infomercials and web marketing have been incredibly successful for companies during this three year recessionary period. Both are very cost effective and definitely serve the needs of the new customer growing out of this recession. The new customer is more demanding, wants more information, and definitely wants a good deal for superb quality (of both service and product). Here is why this combination of advertising is a real home run for today’s markets.
Infomercials Educate, Tell a Story and Sell
It’s hard to find another platform that can do all of this well. Actually, there is another: web marketing can achieve the same (more on that later).
Not All Website Design Firms Are The Same
Thursday, January 27th, 2011
If you are new to the world of website creation, then it probably seems logical to assume that most website design companies are pretty much the same. After all, they all work within the same medium, so they should be similar, right? While that might be logical, it is not correct. When you choose a website design firm, you need to make sure that they have a proven track record for developing the type of website that meets your unique requirements. Not all companies are going to have the wherewithal to achieve the results that you need, so you need to choose very carefully.
Does My Small Business Need a Website?
Monday, April 19th, 2010I am still surprised that in 2010 I’m still hearing small business owners ask me why they need a website. The conversation usually starts out the same every time; I’ll ask, “Do you have a website for your business?” and they will reply, “I’m a small local company, my customers know me so I don’t need a website”. Then I reply, “Do you advertise in the local paper or the yellow pages?” and they’ll reply “Yes I do, you have to advertise”.
“You have to advertise”! That is the very reason why you need a website for your small business. The number one function of a small business website is to advertise your company. A website has now become the most cost-effective advertising platform there is today. Why?
Generate New Leads for Your Business
Friday, April 16th, 2010One of the most important strategies for growing your business is to generate new leads. Without them, your business is going to take longer to flourish. Unfortunately, generating new business leads uses up a great deal of one of the company’s most valuable assets- time.