Pay Per Click advertising has proven to be an effective way for many marketers to drive targeted traffic to their web sites. However, there’s long-term risk in becoming too reliant on Pay Per Click for traffic. The problem is that because PPC programs like Google’s AdWords act as a real-time auction, it is possible for the cost per click (CPC) to rise unexpectedly.
Posts Tagged ‘adwords’
The Ups and Downs of Pay Per Click Advertising
Friday, February 25th, 2011Marketing Your Small Business on the Internet
Saturday, May 1st, 2010Okay, you’ve created a website for your business and it’s been online now for about 3 months, but you aren’t getting any new business from it. You don’t even know if anyone is visiting the site. What do you do next?
Why Use Pay-Per-Click Advertising?
Friday, December 4th, 2009Pay-Per-Click Advertising is by far the most direct marketing system ever invented.
You actually get to place your ad directly in front of a prospective customer that has searched on a term related to your product or business. Your prospect is proactively looking for what you have to offer. You can’t get a more targeted form of advertising.
Market your products or services country wide, worldwide, or just your small hometown.
With the introduction of local targeting last year, Google has opened up a whole new opportunity for small businesses. Now with local search you can pinpoint a district for which you would like your ad to appear. Your ad will then appear only to your most likely prospects. At the other extreme if you offer a product that is not reliant on physical location you can now get highly targeted visitor from across the country or worldwide.
New to AdWords?
Thursday, December 3rd, 2009If you’re new to Google AdWords or you are thinking about starting your own AdWords campaign, there are a few things you need to be aware of.
First; understand that it is not as easy as Google makes it out to be. The idea that if you create an ad and insert keywords that you think are relevant will all of a sudden have customers overwhelming your website is a nice fantasy, but that’s all it is, a fantasy.
To be effective with your AdWords advertising you must first setup your account properly. What do I mean by “properly”? Everything you do in AdWords must have the correct alignment. Your campaign should align with their adgroup, which should align with their ad content and keywords, which should align with the landing page content for that ad.
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