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Simple Search Engine Optimization Practices Every Small Business Should Know

by 123WebConnect

Search Engine Optimization for Small BusinessWith more and more businesses getting the hint that online marketing is crucial, it is no longer enough to simply have a website. With so many businesses making their debut on the web, a greater number are now competing to show up first in search engine rankings. There are a multitude of things that businesses can do to make their websites more visible to the public and incorporate in their search engine optimization strategy. Here are just a few tips for businesses ready to take their internet marketing seriously.

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The Amazing Benefits of Blogging for SEO

by 123WebConnect

Blogging for SEOYou may hear the word blog and envision a whiny teenage girl writing about her life and posting pictures she took of herself making weird faces. Blogs are much more than that and have become a successful online marketing tool for businesses of all sizes. Internet marketing that includes a blog in the website design will expand your businesses web presence, generating more customers, and ultimately lead to greater sales and income.

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Understanding the Benefits of Search Engine Optimization

by 123WebConnect

Search Engine Optimization and MarketingSearch engine optimization (SEO) is a vital tool for your business’s marketing plan. If you are newly tapping into the opportunity that a website provides for a business or looking to improve the results your current website, understanding SEO is the place to start. Your website represents your business and allows for other to find it when conducting searches online. SEO is important because if your website was improperly constructed without SEO in mind and/or other search engine marketing (SEM) tools, people may be unable to find your website and thus unable to find your business.

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Why Your Small Businesses Needs Search Engine Optimization (SEO)

by 123WebConnect

Small Business Search Engine OptimizationThe internet is an amazing tool for small businesses because regardless of physical size, there is the ability to compete with any business in a given field and win. On the web, all businesses have the same advantage and each web page has the ability to be viewed and used by any person, anywhere in the world. Most small businesses are most concerned with getting the attention of their local market and accessing the customer base that it readily available. Search Engine Optimization is the most important thing for small businesses making the community aware of their presence and it possible for their services or products to be utilized.

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A Landing Page Can Make or Break Your Online Marketing Efforts

by 123WebConnect

Landing Page StrategiesSuccess of a landing page is critical. Improving ROI in today’s highly competitive online marketing landscape requires a focus not just on generating more search clicks but on maximizing the returns of those clicks. Optimized landing pages can go a long way toward improv­ing your search marketing campaign results. Not taking the time to create landing pages with “stickiness” is akin to ignoring a customer standing in your place of business and asking for assistance.

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Realize High Search Rankings from the Start

by 123WebConnect

Search Engine OptimizationIf you’re like many individuals in today’s economic climate you could be contemplating about beginning your own business. Any new company requires a web site and web sites are only good if people can locate them. All new website entrepreneurs promptly discover a need to concentrate on the search ranking of their web site in all top search engines. Search ranking is the organic placement of your web site, also generally known as ranking, on Google or another search engine.

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Choosing the Correct Keywords for Search Engine Optimization Purposes Can be Difficult

by 123WebConnect

Keywords for Search Engine OptimizationThere are many ways to present the exact same topic. When people search online, they use many different terms for the exact same thing and if you have ever done any keyword research you know this first hand. One example of this is if you are building your business online, you might search for terms such as online marketing, internet marketing, search engine marketing, SEO, SEM and so on.

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Off-Page Search Engine Optimization May Be More Important Than On-Page SEO

by 123WebConnect

Search Engine Optimization OpportunitiesOff-page search engine optimization can be referred to as the popularity of your website.  How popular is your website?  The search engines gauge your website’s popularity by the number of other websites that link to your website.  I think of off-page SEO as what you do on the internet to help improve your website’s ranking in the search results.

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Why Search Engine Optimization Is So Important

by 123WebConnect

SEO Boosts Your Website's Local SearchSearch engine optimization is often referred to as SEO, search engine placement, search engine positioning and search engine promotion.  SEO is the process that is used in order to rank your website high on the search engine result pages.  When you change or make additions to your website you can get more traffic—more visitors—through the search engines.  It includes the process of designing your website with the proper HTML tags and keyword-rich content.  Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have become watchwords for the massive online marketing industry.

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Get Started Using Twitter for Your Business

by 123WebConnect

Using Twitter for Inbound MarketingTwitter has quickly become a worldwide phenomenon with hundreds of millions of current users and tens of thousands of new users joining every day. Although Twitter is described in different ways, the most common description is that Twitter is a micro-blogging platform. If you’re wondering what a micro-blog is, the answer is simple: you post “articles” in real time (like a blog), but each “article” is a maximum of 140 characters. Users on Twitter post these short updates, which are also called “tweets.” You can post tweets from the Twitter website, a mobile device (using SMS text messaging),or any number of custom applications built by third parties. Who sees these tweets? By default, they’re posted publicly (so anyone can see them). In practice, they’re most often noticed by others users who are following the person posting the tweet.

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