Pay-Per-Click Advertising is by far the most direct marketing system ever invented.
You actually get to place your ad directly in front of a prospective customer that has searched on a term related to your product or business. Your prospect is proactively looking for what you have to offer. You can’t get a more targeted form of advertising.
Market your products or services country wide, worldwide, or just your small hometown.
With the introduction of local targeting last year, Google has opened up a whole new opportunity for small businesses. Now with local search you can pinpoint a district for which you would like your ad to appear. Your ad will then appear only to your most likely prospects. At the other extreme if you offer a product that is not reliant on physical location you can now get highly targeted visitor from across the country or worldwide.
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