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The Ups and Downs of Pay Per Click Advertising

by 123WebConnect

Pay Per Click AdvertisingPay Per Click advertising has proven to be an effective way for many marketers to drive targeted traffic to their web sites. However, there’s long-term risk in becoming too reliant on Pay Per Click for traffic. The problem is that because PPC programs like Google’s AdWords act as a real-time auction, it is possible for the cost per click (CPC) to rise unexpectedly.

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Picking the Perfect Keywords

by 123WebConnect

Picking KeywordsThe first step in search optimization is deciding which keywords to optimize your website for. Keywords are what users type into the search box for their search query. Three primary criteria go into selecting the right keywords to optimize your website: relevance, volume, and difficulty.

RELEVANCE

You want to pick keywords related to your business. When crafting your list of possible keywords, it is best to think from the prospect’s perspective. Try to think about what keywords a prospect looking for your offering is likely to type into Google. Come up with many different variations.

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Search Results and Your Website

by 123WebConnect

Search EnginesSearch engines are the most popular method for customers to find you. As such, SEs are the most vital avenues for letting customers find you.

Currently, search engines around the world together receive around 500,000,000 searches per
day. The searches are done with the help of keywords: as a rule, people type a short phrase consisting of two to five keywords to find what they are looking for. It may be information, products, or services.

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Inbound Marketing is the Sales Trend for 2011

by 123WebConnect

Inbound Marketing ServicesWith the prolonged recession still making it hard on companies to attract new customers, it is clear that inbound marketing is the clear winner of all the sales techniques being used to bring in fresh business. From a conversion percentage and a cost per customer acquisition standpoint, inbound marketing really is superior to other forms of generating business, especially in this economy. Here are some great advertising mediums that get customers calling your business.

Infomercials

The infomercial, whether it has a local, regional or national emphasis, is incredibly effective in qualifying prospects and getting hungry customers to call a business. Infomercials are doing particularly well in this recession as they provide a 30 minute format to really sell a prospect, they generate genuine credibility and trust, and they offer a prospect a special deal not seen elsewhere.

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The Importance of Creating Remarkable Content

by 123WebConnect

Website CopywritingBeyond a remarkable value proposition, you must also create remarkable content about your company and products, for two important reasons.

First, remarkable content attracts links from other websites pointing to your website. In other words, you want your content to prompt other content producers on the Web to “remark” about your products and services and link back to your site. Every one of these links (remarks) gives you a double win: The links send you qualified visitors, and they signal to Google that your website is worthy of ranking for important keywords in your market. More links equals more traffic from relevant sites, in addition to more traffic from Google via search-double win!

Second, remarkable content is easily and quickly spread on social media sites, such as Twitter, YouTube, Digg, Reddit, Facebook, among others. If you create a remarkable blog article or whitepaper, it will spread like wild fire within your market today, relative to how quickly it would have spread just a few years ago.

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Inbound Marketing in Action

by 123WebConnect

Inbound MarketingThe Grateful Dead had a remarkable product. They fused rock and roll with bluegrass and mixed in jazz-style improvisation to create a psychedelic sound. Not only did they have a remarkable sound, they had a remarkable strategy that nicely illustrates both methods.

Rather than compete for mass audiences with the Rolling Stones, Beatles, and other “popular” bands of its time, the Dead had a remarkable sound that resonated very deeply with a niche audience. They went narrower and deeper with their target market, rather than going broad and shallow against the myriad of other bands.

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Paid Search vs. Free Search

by 123WebConnect

Search Engine OptimizationWhen users conduct Google searches, two kinds of results appear on the SERP (search engine results page): the “organic” search results (also known as “natural” results) and the paid or sponsored results. Generally, the paid results, or Sponsored Links appear on the right side of the SERP, and sometimes at the top.

These Sponsored Links are essentially advertising which is why the Sponsored Links are often referred to as “pay per clicks ads.” Organizations can bid for placement in Google search results by purchasing Google AdWords, a pay per click (FPC) advertising program. Here’s how it works: You offer to pay Google a certain cost per click (Cpe) anytime your ad is shown to searchers based on what keyword they searched on.

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Where Did My Customers Go?

by 123WebConnect

In-Bound MarketingPeople shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. People now use the Internet to shop and gather information, but where on the Internet do they go-and how do they use the Internet for these activities? We can break the Internet down into three main areas.

People primarily shop and gather information through search engines, such as Google. The average information seeker conducts dozens of searches per day-and, rather than listen to a sales rep, read a spam message, watch a TV ad, or fly to a trade show, most people find it easier to sit at their desks and find the information online through Google. In order to take advantage of this new reality, marketers need to change the way they think about marketing, from the ground up.

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Web Marketing Plus Infomercials is a Winning Combination

by 123WebConnect

Web Marketing and InfomercialsBoth infomercials and web marketing have been incredibly successful for companies during this three year recessionary period. Both are very cost effective and definitely serve the needs of the new customer growing out of this recession. The new customer is more demanding, wants more information, and definitely wants a good deal for superb quality (of both service and product). Here is why this combination of advertising is a real home run for today’s markets.

Infomercials Educate, Tell a Story and Sell

It’s hard to find another platform that can do all of this well. Actually, there is another: web marketing can achieve the same (more on that later).

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Marketing Your Small Business on the Internet

by 123WebConnect

Okay, you’ve created a website for your business and it’s been online now for about 3 months, but you aren’t getting any new business from it.  You don’t even know if anyone is visiting the site.  What do you do next?

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