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A Landing Page Can Make or Break Your Online Marketing Efforts

by 123WebConnect

Landing Page StrategiesSuccess of a landing page is critical. Improving ROI in today’s highly competitive online marketing landscape requires a focus not just on generating more search clicks but on maximizing the returns of those clicks. Optimized landing pages can go a long way toward improv­ing your search marketing campaign results. Not taking the time to create landing pages with “stickiness” is akin to ignoring a customer standing in your place of business and asking for assistance.

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Realize High Search Rankings from the Start

by 123WebConnect

Search Engine OptimizationIf you’re like many individuals in today’s economic climate you could be contemplating about beginning your own business. Any new company requires a web site and web sites are only good if people can locate them. All new website entrepreneurs promptly discover a need to concentrate on the search ranking of their web site in all top search engines. Search ranking is the organic placement of your web site, also generally known as ranking, on Google or another search engine.

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Getting Started With Online Marketing

by 123WebConnect

Online MarketingBecause the cost of pay per click advertising is steadily rising, many online marketers are looking at other options to drive traffic to their websites. Driving traffic to your website is one goal, but you also want make sure your website is engaging so you encourage repeat visitors. Many advertisers are only focused on page views and number of visits, but the real goal of online marketing is to generate sales, conversions. Focusing your marketing on the needs of your market will keep your customers returning and increase your sales and ROI. Keeping your customers needs first will help you achieve your online marketing goals.

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Tips to Selling and Marketing Online

by 123WebConnect

Tips for Online MarketingTrying to sell to everyone is much more difficult than selling to your target market. You only have to satisfy your target market rather than everybody. Just master your target audience. This way, customers will look for answers from you, the expert. This is how you can gain respect and credibility.

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Strategies and Opportunities for Online Marketing

by 123WebConnect

Online Marketing StartegiesAs in any form of marketing, you should always test your online marketing strategies to ensure it will work. Don’t expect to be successful with an online marketing campaign if you haven’t researched your keywords and the effectiveness of your landing pages. The only way to see which of your internet marketing strategies are working or not is to test them. For example, if you are using pay per click (PPC) advertising, you should always split test your ads so you can see which one works best. You should even test the content of your website and blogs to see which content works best. By testing and tracking every aspect of your internet marketing strategies will pay off big.

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Develop a Strong Online Marketing Campaign

by 123WebConnect

Online Marketing PaysBefore you get started with an online business, you should know some basic online marketing tactics. Your online marketing plan is like a blue print that will guide you as you market your products or services online. If you don’t know how you will go about promoting your company online of where your website traffic might come from, you will have a difficult time building your business.

This helps you build trust with your prospect and get them comfortable with buying from you. I don’t know anyone who likes being pressured into a sale, but they do appreciate an honest and helpful recommendation. Rather than screaming buy, give them useful information. A customer that has visited your website a few times is much more likely to buy than a first time visitor.

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Getting Started With Online Marketing

by 123WebConnect

Marketing OnlineAs in any form of marketing, you should always test your online marketing strategies to ensure it will work. You can’t expect to be successful if you haven’t done things like researching which of your keywords is producing results or which of your landing pages converts best. In order to see which online marketing strategies are working or not, you have to test them. If you’re using pay per click (PPC) advertising, you should split test your ads so you can see which are working best. You should even test the content of your website and blogs to see which content works best. Testing and tracking every aspect of your internet marketing strategies will pay off big.

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