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Shop Online Safely

by 123WebConnect

Originally posted on C|NET

Safely Shop OnlineWith some simple tips, make shopping online a safer experience this holiday season.

As holiday season approaches, shopping online is an attractive option for grabbing plenty of bargains.

Like any transaction, there are security issues to keep in mind when buying online, but with some common sense you can minimize the risk.

Even if you consider yourself a seasoned online shopper, it’s always worth a reminder to make sure your experience is the safest it can be.

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Search Results and Your Website

by 123WebConnect

Search EnginesSearch engines are the most popular method for customers to find you. As such, SEs are the most vital avenues for letting customers find you.

Currently, search engines around the world together receive around 500,000,000 searches per
day. The searches are done with the help of keywords: as a rule, people type a short phrase consisting of two to five keywords to find what they are looking for. It may be information, products, or services.

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Inbound Marketing is the Sales Trend for 2011

by 123WebConnect

Inbound Marketing ServicesWith the prolonged recession still making it hard on companies to attract new customers, it is clear that inbound marketing is the clear winner of all the sales techniques being used to bring in fresh business. From a conversion percentage and a cost per customer acquisition standpoint, inbound marketing really is superior to other forms of generating business, especially in this economy. Here are some great advertising mediums that get customers calling your business.

Infomercials

The infomercial, whether it has a local, regional or national emphasis, is incredibly effective in qualifying prospects and getting hungry customers to call a business. Infomercials are doing particularly well in this recession as they provide a 30 minute format to really sell a prospect, they generate genuine credibility and trust, and they offer a prospect a special deal not seen elsewhere.

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In-Bound Marketing In Action

by 123WebConnect

In-Bound Marketing In ActionWe can’t tell you how many times we’ve heard that Internet marketing will not work in an “old school” marketplace. It doesn’t get much older school than the grocery food business, yet organic seller Whole Foods Market is using its Whole Story blog to “share some of the cool things going on inside the company as well as the natural foods industry,” according to Paige Brady, the Senior Coordinator of the Integrated Media Editorial Team for Whole Foods Market. You can find their blog at blog.wholefoodsmarket.com.

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Authoring Effective Articles for Your Website or Blog

by 123WebConnect

Writing Website ArticlesTo have a successful blog that people will look forward to reading, we recommend that you focus your blog posts on your industry. If you’re in the security software business, for example, were commend you write about security software and not fall into the temptation of including articles about your weekend ski trip, your Red Sox Nation membership, your kids’ pictures, or your coin collection. The length of your articles can vary widely, but we recommend you avoid writing anything more than one page long; despite how clever you are, articles longer than a page make people’s eyes glaze over and can repel people looking for gold in their overstuffed RSS readers or e-mail inboxes.

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Web Marketing Plus Infomercials is a Winning Combination

by 123WebConnect

Web Marketing and InfomercialsBoth infomercials and web marketing have been incredibly successful for companies during this three year recessionary period. Both are very cost effective and definitely serve the needs of the new customer growing out of this recession. The new customer is more demanding, wants more information, and definitely wants a good deal for superb quality (of both service and product). Here is why this combination of advertising is a real home run for today’s markets.

Infomercials Educate, Tell a Story and Sell

It’s hard to find another platform that can do all of this well. Actually, there is another: web marketing can achieve the same (more on that later).

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Marketing Your Small Business on the Internet

by 123WebConnect

Okay, you’ve created a website for your business and it’s been online now for about 3 months, but you aren’t getting any new business from it.  You don’t even know if anyone is visiting the site.  What do you do next?

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Writing Website Copy for Beginners

by 123WebConnect

When you are creating content for your website, it’s important to keep the principles of marketing in mind.  Try to avoid writing as if you are speaking to a friend, or that the reader is already excited about your product or service.

There is a great article written by Rachaelle Lynn that discusses this topic in detail and is a must read for everyone who is responsible for writing copy for a website.  You can read the entire article here, http://www.foreheadcurl.com/2010/04/writing-website-copy-ten-things-to.html.

Does My Small Business Need a Website?

by 123WebConnect

I am still surprised that in 2010 I’m still hearing small business owners ask me why they need a website.  The conversation usually starts out the same every time; I’ll ask, “Do you have a website for your business?” and they will reply, “I’m a small local company, my customers know me so I don’t need a website”.  Then I reply, “Do you advertise in the local paper or the yellow pages?” and they’ll reply “Yes I do, you have to advertise”.

“You have to advertise”!  That is the very reason why you need a website for your small business.  The number one function of a small business website is to advertise your company.  A website has now become the most cost-effective advertising platform there is today.  Why?

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Generate New Leads for Your Business

by 123WebConnect

One of the most important strategies for growing your business is to generate new leads.  Without them, your business is going to take longer to flourish.  Unfortunately, generating new business leads uses up a great deal of one of the company’s most valuable assets- time.

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