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The Importance of Social Media Marketing

by 123WebConnect

Social Media MarketingAs the world around you changes and uses different ways to communicate and inform, so too must a business so they do not lose touch. It took some a long time to understand the importance of having a website to represent their business online. Those that grasped how important online marketing is early have profited much more than those who caught on later and the same thing is now happening with the use of social media. Businesses are now suffering if they haven’t grown with their market that now uses social media outlets such as facebook and twitter. These websites have essentially become places for one stop shopping to get all the information a person needs on friends and family, local and world news, causes, and coupons. Those that sit on the sidelines and haven’t jumped into this form of online marketing are missing out on important opportunities that could seriously assist their sales.

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3 Great Ways to Promote Your Website

by 123WebConnect

Inline Marketing ServicesBusinesses are always in need of promotion because no matter how successful they are there is always room to grow. A business’s custom website design is what represents the business to the world and so just like the business needs promotion, so too does the website so that it has the ability to work for its owner. There are so many different ways that promoting a business can be done but these three suggestions are either cutting edge, so many businesses have yet to use them, or are so simplistic that they are overlooked. By incorporating these suggestions into your business’s promotion plan, you will reap the benefits of internet marketing and see your business’s website design viewed by the masses.

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The Amazing Benefits of Blogging for SEO

by 123WebConnect

Blogging for SEOYou may hear the word blog and envision a whiny teenage girl writing about her life and posting pictures she took of herself making weird faces. Blogs are much more than that and have become a successful online marketing tool for businesses of all sizes. Internet marketing that includes a blog in the website design will expand your businesses web presence, generating more customers, and ultimately lead to greater sales and income.

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Using Social Media as Market Focus Groups

by 123WebConnect

Social Media MarketingMarketers are being pressured to “get involved in social media” by the powers that be.  As a result, many companies are doing things the wrong way by trying to use tactics that may have been effective on other mediums like television and print.  It is critical you understand why people join social networks and what they expect from companies.  The key in the beginning is to listen to what people are saying before you respond and offer insight.  This is a forum where consumers are providing uncensored and often brutally honest feedback about your business.

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A Landing Page Can Make or Break Your Online Marketing Efforts

by 123WebConnect

Landing Page StrategiesSuccess of a landing page is critical. Improving ROI in today’s highly competitive online marketing landscape requires a focus not just on generating more search clicks but on maximizing the returns of those clicks. Optimized landing pages can go a long way toward improv­ing your search marketing campaign results. Not taking the time to create landing pages with “stickiness” is akin to ignoring a customer standing in your place of business and asking for assistance.

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Realize High Search Rankings from the Start

by 123WebConnect

Search Engine OptimizationIf you’re like many individuals in today’s economic climate you could be contemplating about beginning your own business. Any new company requires a web site and web sites are only good if people can locate them. All new website entrepreneurs promptly discover a need to concentrate on the search ranking of their web site in all top search engines. Search ranking is the organic placement of your web site, also generally known as ranking, on Google or another search engine.

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What is Inbound Marketing and Why Is It So Important to Your Business?

by 123WebConnect

Inbound marketing is the process and strategies of online marketing which focus on bringing relevant customers and prospects to your website and business. People today use the internet to find information on the products and services they need, and inbound marketing has become very successful because it targets consumers the way they shop.

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Why Inbound Marketing Is So Important

by 123WebConnect

Inbound MarketingInbound marketing is becoming an increasingly more popular choice for businesses online. If you want any kind of online presence, it is important that you position your website, product or service so that it can be found by potential buyers. Since the idea of inbound marketing has been around for awhile there is a lot of information to digest.

Inbound links are links directing visitors to your website from other websites. Search engines have high regards for these types of links because they are recommending another website. When obtaining the inbound links, you need to pay attention to the ranking of the original website because search engines in ranking the inbound links take into account the ranking of the original link.

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Why Search Engine Optimization Is So Important

by 123WebConnect

SEO Boosts Your Website's Local SearchSearch engine optimization is often referred to as SEO, search engine placement, search engine positioning and search engine promotion.  SEO is the process that is used in order to rank your website high on the search engine result pages.  When you change or make additions to your website you can get more traffic—more visitors—through the search engines.  It includes the process of designing your website with the proper HTML tags and keyword-rich content.  Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have become watchwords for the massive online marketing industry.

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Driving Website Traffic with Digg (part 2)

by 123WebConnect

Creating Inbound Links Using DiggIf you haven’t read part 1 of “Driving Website Traffic with Digg”, we suggest you read that article first.

PARTICIPATE

Before submitting articles, spend time familiarizing yourself with the community and submitting content other than your own. Digg other articles that you find interesting and engage in the conversation by commenting on articles others have submitted that you’re interested in.

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