Social media is all the rage. We’ll bet that not a week (or perhaps even a day) goes by when you’re not having a colleague connect with you on Linkedln, receiving a friend request on Facebook, or hearing about Twitter on TV. What is social media? The all-knowing Wikipedia defines social media as “Internet-based tools for sharing and discussing information among human beings.” That’s not a bad definition. We’d simplify it and say that social media is about people connecting, interacting, and sharing online.
Archive for the ‘Web Development’ Category
Search Results and Your Website
Friday, February 11th, 2011
Search engines are the most popular method for customers to find you. As such, SEs are the most vital avenues for letting customers find you.
Currently, search engines around the world together receive around 500,000,000 searches per
day. The searches are done with the help of keywords: as a rule, people type a short phrase consisting of two to five keywords to find what they are looking for. It may be information, products, or services.
In-Bound Marketing In Action
Wednesday, February 9th, 2011
We can’t tell you how many times we’ve heard that Internet marketing will not work in an “old school” marketplace. It doesn’t get much older school than the grocery food business, yet organic seller Whole Foods Market is using its Whole Story blog to “share some of the cool things going on inside the company as well as the natural foods industry,” according to Paige Brady, the Senior Coordinator of the Integrated Media Editorial Team for Whole Foods Market. You can find their blog at blog.wholefoodsmarket.com.
Authoring Effective Articles for Your Website or Blog
Tuesday, February 8th, 2011
To have a successful blog that people will look forward to reading, we recommend that you focus your blog posts on your industry. If you’re in the security software business, for example, were commend you write about security software and not fall into the temptation of including articles about your weekend ski trip, your Red Sox Nation membership, your kids’ pictures, or your coin collection. The length of your articles can vary widely, but we recommend you avoid writing anything more than one page long; despite how clever you are, articles longer than a page make people’s eyes glaze over and can repel people looking for gold in their overstuffed RSS readers or e-mail inboxes.
The Importance of Creating Remarkable Content
Sunday, February 6th, 2011
Beyond a remarkable value proposition, you must also create remarkable content about your company and products, for two important reasons.
First, remarkable content attracts links from other websites pointing to your website. In other words, you want your content to prompt other content producers on the Web to “remark” about your products and services and link back to your site. Every one of these links (remarks) gives you a double win: The links send you qualified visitors, and they signal to Google that your website is worthy of ranking for important keywords in your market. More links equals more traffic from relevant sites, in addition to more traffic from Google via search-double win!
Second, remarkable content is easily and quickly spread on social media sites, such as Twitter, YouTube, Digg, Reddit, Facebook, among others. If you create a remarkable blog article or whitepaper, it will spread like wild fire within your market today, relative to how quickly it would have spread just a few years ago.
Web Marketing Plus Infomercials is a Winning Combination
Friday, January 28th, 2011
Both infomercials and web marketing have been incredibly successful for companies during this three year recessionary period. Both are very cost effective and definitely serve the needs of the new customer growing out of this recession. The new customer is more demanding, wants more information, and definitely wants a good deal for superb quality (of both service and product). Here is why this combination of advertising is a real home run for today’s markets.
Infomercials Educate, Tell a Story and Sell
It’s hard to find another platform that can do all of this well. Actually, there is another: web marketing can achieve the same (more on that later).