Search engines are the most popular method for customers to find you. As such, SEs are the most vital avenues for letting customers find you.
Currently, search engines around the world together receive around 500,000,000 searches per
day. The searches are done with the help of keywords: as a rule, people type a short phrase consisting of two to five keywords to find what they are looking for. It may be information, products, or services.
With the prolonged recession still making it hard on companies to attract new customers, it is clear that inbound marketing is the clear winner of all the sales techniques being used to bring in fresh business. From a conversion percentage and a cost per customer acquisition standpoint, inbound marketing really is superior to other forms of generating business, especially in this economy. Here are some great advertising mediums that get customers calling your business.
Infomercials
The infomercial, whether it has a local, regional or national emphasis, is incredibly effective in qualifying prospects and getting hungry customers to call a business. Infomercials are doing particularly well in this recession as they provide a 30 minute format to really sell a prospect, they generate genuine credibility and trust, and they offer a prospect a special deal not seen elsewhere.
We can’t tell you how many times we’ve heard that Internet marketing will not work in an “old school” marketplace. It doesn’t get much older school than the grocery food business, yet organic seller Whole Foods Market is using its Whole Story blog to “share some of the cool things going on inside the company as well as the natural foods industry,” according to Paige Brady, the Senior Coordinator of the Integrated Media Editorial Team for Whole Foods Market. You can find their blog at blog.wholefoodsmarket.com.
To have a successful blog that people will look forward to reading, we recommend that you focus your blog posts on your industry. If you’re in the security software business, for example, were commend you write about security software and not fall into the temptation of including articles about your weekend ski trip, your Red Sox Nation membership, your kids’ pictures, or your coin collection. The length of your articles can vary widely, but we recommend you avoid writing anything more than one page long; despite how clever you are, articles longer than a page make people’s eyes glaze over and can repel people looking for gold in their overstuffed RSS readers or e-mail inboxes.
Both infomercials and web marketing have been incredibly successful for companies during this three year recessionary period. Both are very cost effective and definitely serve the needs of the new customer growing out of this recession. The new customer is more demanding, wants more information, and definitely wants a good deal for superb quality (of both service and product). Here is why this combination of advertising is a real home run for today’s markets.
Infomercials Educate, Tell a Story and Sell
It’s hard to find another platform that can do all of this well. Actually, there is another: web marketing can achieve the same (more on that later).
Okay, you’ve created a website for your business and it’s been online now for about 3 months, but you aren’t getting any new business from it. You don’t even know if anyone is visiting the site. What do you do next?