Pay Per Click advertising has proven to be an effective way for many marketers to drive targeted traffic to their web sites. However, there’s long-term risk in becoming too reliant on Pay Per Click for traffic. The problem is that because PPC programs like Google’s AdWords act as a real-time auction, it is possible for the cost per click (CPC) to rise unexpectedly.
Archive for the ‘Pay-Per-Click’ Category
The Ups and Downs of Pay Per Click Advertising
Friday, February 25th, 2011Picking the Perfect Keywords
Monday, February 14th, 2011
The first step in search optimization is deciding which keywords to optimize your website for. Keywords are what users type into the search box for their search query. Three primary criteria go into selecting the right keywords to optimize your website: relevance, volume, and difficulty.
RELEVANCE
You want to pick keywords related to your business. When crafting your list of possible keywords, it is best to think from the prospect’s perspective. Try to think about what keywords a prospect looking for your offering is likely to type into Google. Come up with many different variations.
Search Results and Your Website
Friday, February 11th, 2011
Search engines are the most popular method for customers to find you. As such, SEs are the most vital avenues for letting customers find you.
Currently, search engines around the world together receive around 500,000,000 searches per
day. The searches are done with the help of keywords: as a rule, people type a short phrase consisting of two to five keywords to find what they are looking for. It may be information, products, or services.
Inbound Marketing is the Sales Trend for 2011
Thursday, February 10th, 2011
With the prolonged recession still making it hard on companies to attract new customers, it is clear that inbound marketing is the clear winner of all the sales techniques being used to bring in fresh business. From a conversion percentage and a cost per customer acquisition standpoint, inbound marketing really is superior to other forms of generating business, especially in this economy. Here are some great advertising mediums that get customers calling your business.
Infomercials
The infomercial, whether it has a local, regional or national emphasis, is incredibly effective in qualifying prospects and getting hungry customers to call a business. Infomercials are doing particularly well in this recession as they provide a 30 minute format to really sell a prospect, they generate genuine credibility and trust, and they offer a prospect a special deal not seen elsewhere.
The Importance of Creating Remarkable Content
Sunday, February 6th, 2011
Beyond a remarkable value proposition, you must also create remarkable content about your company and products, for two important reasons.
First, remarkable content attracts links from other websites pointing to your website. In other words, you want your content to prompt other content producers on the Web to “remark” about your products and services and link back to your site. Every one of these links (remarks) gives you a double win: The links send you qualified visitors, and they signal to Google that your website is worthy of ranking for important keywords in your market. More links equals more traffic from relevant sites, in addition to more traffic from Google via search-double win!
Second, remarkable content is easily and quickly spread on social media sites, such as Twitter, YouTube, Digg, Reddit, Facebook, among others. If you create a remarkable blog article or whitepaper, it will spread like wild fire within your market today, relative to how quickly it would have spread just a few years ago.
Inbound Marketing in Action
Tuesday, February 1st, 2011
The Grateful Dead had a remarkable product. They fused rock and roll with bluegrass and mixed in jazz-style improvisation to create a psychedelic sound. Not only did they have a remarkable sound, they had a remarkable strategy that nicely illustrates both methods.
Rather than compete for mass audiences with the Rolling Stones, Beatles, and other “popular” bands of its time, the Dead had a remarkable sound that resonated very deeply with a niche audience. They went narrower and deeper with their target market, rather than going broad and shallow against the myriad of other bands.