If you own a small business then you should never overlook the importance of local SEO, or Search Engine Optimization. This is a process by which the content you place on your website is optimized in order to produce better search results, better website traffic, and more revenue.
Why Local Optimization is Necessary
If you operate a small business locally, then the chances are pretty high that yours is not the only company of its kind. You might be competing with hundreds or even thousands of businesses that offer the same types of products and services, and you’ll also be competing for your ranking among search results via engines like Google and Yahoo!. Local SEO targets your area rather than the entire world, increasing the chances that the people who are searching for the things you can offer – and the people who are likely to buy them – will be able to find you before they find your competitors.
Getting More Business
Statistically, 75% of the searches for products and services through sites like Google are performed by consumers who are looking to find things locally. We live in a world of instant gratification, and while it’s nice to be able to order something online and receive it a few days later, most people would rather take a trip across town and pick it up the very same day. What’s more, if you offer something like a lawn care service in Milwaukee, then chances are pretty good that people in Orlando won’t be interested. As such, local SEO will help you target only those people who are actually relevant to you. It also shows those consumers that you are relevant to them.
The Relevancy of the Content
In order for your content to be optimized locally, there are a few things that you’ll need to keep in mind along the way. First and foremost, you’ll want to make sure that the content you use is completely relevant to what it is you’re trying to sell, and you’ll want to make sure that you update this content regularly to keep it in the top of the rankings. Google’s SEO can be a bit tricky, so you’ll need to choose the right keywords, including location names, and you’ll want to use them in the right places and at the correct densities.
Other Ways to Improve Visibility
While there’s no denying the importance of local SEO for your small business, it’s important to use a few other tips and tricks to make the most of it. First of all, creating a Google+ account for your company will improve visibility even more for folks who choose Google as their preferred search engine. It’ll also help if you register your business with various online directories. Finally, in order to really boost your search engine optimization results, you’ll want to get as many quality backlinks to your site as you can, whether these are found in blogs, ads, or elsewhere.
The role that local SEO can play in your business’s overall success is huge, so it’s important to make sure it’s a part of your advertising budget. There are plenty of professional services out there who are familiar with Google’s (and other providers, too) rules and who can help you build and maintain the perfect site.