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Tension Between Information Architects and SEO’s

by 123WebConnect

It wasn’t too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. This video explains what they are and how we can benefit from them.

In fact, IA and SEO is so intrinsicaly connected that – when it come to on site issues – a good 60% (if not more) of the issues a website is suffering from is because of an un-optimized Information Architecture.