Professional, Affordable Web
Development Services
for Small Business
Free Consultation
New York (845) 288-0127
Rhode Island (401) 280-1886

Back to Basics: What Exactly Makes a Good Website?

by 123WebConnect

Website Design & Website UpdatingBusinesses are growing more and more aware of how vital a website is to their success. Not only does your local hardware store have a website but your grandmother just recently made one to sell her cookies and hand knit scarves. Although people are getting the message that internet marketing is necessary, not optional, they sometimes seem to overlook the fact that a website needs to be good. This may seem like an obvious statement but many businesses seem to have overlooked it and continue to allow for embarrassingly mediocre website design that does their business more harm than good. These three qualities will help you to evaluate your own online marketing attempts.

The very first thing that people are going to see when they click on over to your website is its visual representation. If your website design looks cheap and anything but crisp, you are the owner of a bad website. The first step in recovery is admitting you have an internet marketing problem. Custom website design is absolutely necessary for any business big or small but if the website design was done by you or your seventeen year old nephew, even if they do have an internet addiction, does not make qualify your website as quality. Your website has to present to the rest of the world a professional and put together front and this is only going to be achieved if you have custom website design that has been professionally done. Stop trying to save money doing it yourself because you are only losing it in the sales that will never happen thanks to your homemade website design.

You can be sure you have a good website when it is full of interesting, current, informative, and entirely unique content. If your website design includes anything but four out of four, its time for website updating. When your website is filled with up to date information that is only on your site, guess whose internet marketing is still destroyed? Yours is because no one wants visit a website that isn’t interesting. If your information is captivating and entirely unique but so out of date that it is no longer relevant, your online marketing seriously suffers. No matter how you arrange the equation and what quality you sacrifice, the whole business will be negatively affected and the website will no longer accomplish its purpose of internet marketing.

The last and final deciding factor on whether or not your website design is in fact good is its organization. Every other aspect can be in place, from custom website design to interesting content, but if no one can find what they are looking for then there is no reason for them to stay on the site. Your website, and most importantly your business as a whole, will be seen as more frustrating than helpful which isn’t exactly helping your online marketing. Just surrender to website updating and give each subject a proper place on your website.