The new way that businesses manage their advertising no longer relies on the ancient ways. Radio advertising is dead since people have mp3 players. Print ads are old news since the majority of people get their news online. A business’s custom website design is the best way to reach people of the 21st century and in order to see it they have to be able to find it. Search engine optimization is the comprehensive online marketing effort that tackles this problem and makes a business’s website pop up on the first page of search engine results. Businesses looking to save money might try to do their own SEO in hopes of avoiding the cost but there are reasons hiring an expert is simply unavoidable.
One of the most common questions about search engine marketing is “Why can’t I just put an article up myself?” and this fight for independence is what hold businesses back. Business owners that don’t work in internet marketing are constantly confused about why they can’t just add an article they read online to their website if they supposedly need to put up articles and do website updating. The problem with this thinking is that they don’t realize that original content is what works for search engine marketing, not just website updating. Just because it’s new to your website doesn’t mean that it’s new. When search engines are deciding what websites are important and should be listed first, they look for how often web development takes place and that it is original and unique to that page. Search engine optimization professionals know how search engines work and so not only will they be able to provide an article that is entirely original for just your website but they will be able to write it in a way that uses the keywords your business needs for its internet marketing. In addition, experts in online marketing create dozens of unique articles to be submitted to article websites that will include links to the business’s website.
SEO experts are also able to handle social media marketing and can turn a simple facebook or twitter account into a powerful online marketing tool. Search engine marketing professionals are able to alter social media accounts to have an image that is consistent with the brand and make daily posts that will work with other SEO efforts. There is no way for a business owners to create the time needed to look over their website updating and freshly posted articles so that they are aware of the current efforts being made weekly to make the appropriate posts for their social media marketing that uses the right keywords to necessary for link building daily. This kind of inbound marketing works with other online marketing tools to create a business whose website appears on the first page of search engine results every time. To accomplish this feat is a job in and of itself so it is no wonder people do it for a living and businesses don’t have the time or skill to do it for themselves.