The internet is an amazing tool for small businesses because regardless of physical size, there is the ability to compete with any business in a given field and win. On the web, all businesses have the same advantage and each web page has the ability to be viewed and used by any person, anywhere in the world. Most small businesses are most concerned with getting the attention of their local market and accessing the customer base that it readily available. Search Engine Optimization is the most important thing for small businesses making the community aware of their presence and it possible for their services or products to be utilized.
Archive for May, 2011
Why Your Small Businesses Needs Search Engine Optimization (SEO)
Friday, May 27th, 2011Using Social Media as Market Focus Groups
Wednesday, May 11th, 2011
Marketers are being pressured to “get involved in social media” by the powers that be. As a result, many companies are doing things the wrong way by trying to use tactics that may have been effective on other mediums like television and print. It is critical you understand why people join social networks and what they expect from companies. The key in the beginning is to listen to what people are saying before you respond and offer insight. This is a forum where consumers are providing uncensored and often brutally honest feedback about your business.
A Landing Page Can Make or Break Your Online Marketing Efforts
Monday, May 2nd, 2011
Success of a landing page is critical. Improving ROI in today’s highly competitive online marketing landscape requires a focus not just on generating more search clicks but on maximizing the returns of those clicks. Optimized landing pages can go a long way toward improving your search marketing campaign results. Not taking the time to create landing pages with “stickiness” is akin to ignoring a customer standing in your place of business and asking for assistance.