If you haven’t read part 1 of “Driving Website Traffic with Digg”, we suggest you read that article first.
Before submitting articles, spend time familiarizing yourself with the community and submitting content other than your own. Digg other articles that you find interesting and engage in the conversation by commenting on articles others have submitted that you’re interested in.
Connect to other users on Digg that share your interests. To do this, just find articles related to your business that have made it to the front page. Befriend the users that submitted the article, digg it, or commented on it. Subscribe to the RSS feed of your friends list. This allows you to automatically get updated when someone on your friends list submits an article. Be sure to review this list periodically and digg articles of interest. Just as you’re watching your friends and helping them, people will begin befriending you back and watching your submissions.
WRITE EXCEPTIONAL TITLES
The title of an article you submit to Digg is very important. A great title draws attention and interest. Often, busy Digg users will up-vote articles based only on the title and will not read the article. Even a truly great article with a lousy title is unlikely to succeed. Spend the time to write winning titles.
USE THE DIGG BUTTON
On your blog or website where your content exists, be sure to put a “digg button.” This button allows those reading your article to submit or vote on the article without leaving your site. Also, the button shows how many diggs the article has already received.
TRY POPULAR FORMATS AND TOPICS
The Digg community favors certain topics and styles, such as how-to articles or “list” type articles-for example “22 Ways To Save A Bundle On Your Next Business Trip.” Another favored topic is anything related to Apple-many Digg users are fans of the company. The Digg community is a rather technical crowd, so articles that appeal to the geekier side of society tend to resonate best. Try to write something about your area of interest that hits one of these hot spots.
SUBMIT ONLY THE BEST
Don’t waste your time and credibility trying to submit all of your articles to Digg. Pick only the very best. Also filter out those articles that are unlikely to do well on Digg, such as something that’s specific to your company or a product announcement. The Digg community has a particularly keen nose for smelling self-promotion and burying it. Also keep in mind that if you submit a high volume of your own articles that are down-voted by the community, there is a chance that you could get banned from Digg. Once this happens, no articles from your website can be submitted to Digg by you or any other user.
DON’T GET BANNED
In the early days of your Digg use, it will be tempting to really try and game the system. A common example is to only submit your own content and then get everyone in your company to register on Digg and to up-vote your content. This type of activity is relatively easily to detect-your content will never stand a chance of making it to the front page. At worst, your website could get banned from Digg, after which none of your future content can ever be submitted to Digg by anyone.