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Proper Search Engine Optimization Analysis

Search Engine OptimizationA true and proper search engine optimization analysis is a detailed, time consuming process that must be done if you want an accurate picture of your website.  Since there are differing opinions on how detailed an SEO analysis should be I can only speak about what we do at 123webconnect.com.

At 123webconnect.com, our free SEO analysis can take several days to complete.  We analysis every aspect of your website from the very first line of code to the very last closing tag (</>).

The very first thing we do is determine what the correct keywords/phrases are for each individual web page.  Every web page on your website should have its own targeted keywords/phrases.  Search engines look at each web page separately; they don’t rank the website as a whole.

Once we have determined what the keywords/phrases should be, we run a search results analysis on Google, Yahoo! and Bing.  We do this to get a baseline of where your web pages are currently ranking in the search results.  We also look to see where your top competitors are ranking.

Next we take each web page and analyze the on page content for proper use of the keywords/phrases including: the text, image names, image alt text, image title tags, link text and overall layout.  We also analyze the page’s Meta description and title tag.  Our detailed analysis covers over 130 parameters that can affect the web pages rankings.  Depending on the number of web pages your website has, this can take several days to complete.

After we’ve completed all of that, we then analyze off the page factors that can affect your rankings.  These off the page factors include:

  • search engine indexing – are your web pages indexed with the search engines
  • external links – are there other websites linking back to your website
  • external link text – are the external links using the proper text
  • Alexa Traffic Rank – what is your Alexa ranking

Only after we’ve completed our entire analysis will we prepare an optimization report.  The report is very detailed and tells you exactly what each web page needs to be properly optimized.

Because your smart competitors are doing the same thing, this process should be done every month.  Proper search engine optimization is an ongoing process and a necessary process.

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One Response to “Proper Search Engine Optimization Analysis”

  1. kristihinds says:

    Glorious info here. This attention-grabbing put up made me smile. Maybe for those who throw in a couple of pictures it’s going to make the whole thing more

    interesting. Anyway, in my language, there are usually not a lot good supply like this.
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