First, there is no magic bullet that will put your website at the top of the search engines.  There is however something you can add to your website that will have a very large impact on your search rankings; a blog.

A blog can be an incredible tool for sharing information and expertise.  A blog can offer your organization a platform where information and opinion can be shared between your employees, customers and prospects: a two-way, open exchange.

Instead of sending out messages through email that may or not be opened or responded to, a blog offers your business a chance to build a real community.  Blogs make it fast and easy to share information and your knowledge with your customers and prospects.  It also allows them to communicate with you.

A business blogs can be a powerful marketing tool.  No one listens to sanitized marketing messages anymore.  If you find the right person in your organization to “blog” about your products or services you’ll brand your company as authentic and knowledgeable.

For small businesses, a blog can be an inexpensive way to establish an Internet presence.  For small business owners without the time to learn html or the money to hire a designer or developer, blogging offers a cheap method to get your company’s name out.

Finally, the major search engines, such as Google, Yahoo! and Bing, give a lot of weight to a blog; particularly when other bloggers link to your blog.  A small business blog really is the least expensive way to increase your sites visibility.