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Marketing Your Small Business on the Internet

by 123WebConnect

Okay, you’ve created a website for your business and it’s been online now for about 3 months, but you aren’t getting any new business from it.  You don’t even know if anyone is visiting the site.  What do you do next?

Website Traffic Analysis

The first thing you do is make sure you have a way to track the visitors who come to your website.  That’s easy.  You go to Google Analytics and setup your free analytics account.  Google Analytics provides all of the information you will need to analyze your websites traffic, and it’s free.

Next you need to check and make sure your website is optimized properly for the search engines.  Are your web pages written properly?  Are they written utilizing the correct keywords and key phrases that customers use when they are searching for your products or services?  Basically, is every web page on your website Search Engine Optimized (SEO)?  How do you know?

The answer to that is fairly simple.  There are many companies out there that are willing to analysis your website for SEO, but most of them charge a large fee for the service.  Our company, 123webconnect, is making an offer to the readers of this blog for a free, no-obligation SEO analysis of your website.  Simple complete the short form here and we will be happy to provide this to you free of charge.

Advertise Your Website

You’ve heard the saying “build it and they will come”.  Well, in the online world it’s “build it and they don’t come”.  Even today, many people still believe all you have to do is put a website online and the world will beat a path to your door.  Nothing can be further from the truth.

Sure over time your website may begin to rank in some of the search results, but that will take a very, very long time.  If you want to begin driving visitors to your website and begin converting them into new customers, you must advertise.

What is the best way to get started advertising on the internet?  Pay-Per-Click advertising!  That’s right, pay-per-click (PPC) advertising.  Google, Yahoo! and Bing all offer PPC advertising.  They’re called sponsored links.  The best part of all is that it doesn’t cost you anything unless a visitor clicks on your ad and goes to your website.

Why PPC Advertising?

It’s cost effective.  Nearly all consumers (97 percent) now use online media when researching products or services in their local area.  PPC advertising puts your ad in front of customers at the very moment they are searching for information on the very product or service you’re offering.  Plus, with pay-per-click advertising, you can have your ad on the first page of Google, Yahoo! or Bing over night.

Imagine advertising only to people who are already interested in your product or service.  It is much less expensive and has the potential for the largest ROI compared to any other form of advertising there is.

If you need help getting started visit us at