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What is Search Engine Optimization?

by 123WebConnect

The definition of search engine optimization is simple; search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website or a web page from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results, as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.

Search Engine Optimization Techniques

As an Internet marketing strategy, SEO considers how search engines work and what potential customers search for when searching for your products or services.  Optimizing a website primarily involves editing its content and HTML and associated coding to both increase the web pages relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Search Engine Optimization, if done properly, can help to increase traffic to your website for free, compared to paying for your search listing.  It is vital for every website owner to keep an eye on how their website ranks in the top search engines for searches done on their products or services.

Get a free website search rank analysis.

A variety of methods are employed to get a web page shown at the top of the search results.  These methods include:

  • Page Titles
  • Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries.
  • Cross linking between pages of the same website.
  • Inbound links from other websites.
  • Adding relevant Meta tags.
  • URL page naming using keywords.

Why is search engine optimization so important?

According to researchers at Forrestre Research, Inc., people rarely go beyond the first page of search engine results.  It is estimated that the top ten search engine results receive over ninety percent of the search traffic.

Optimizing your website will take time, but it is an essential part of a successful website.  Gradually, you will develop your website’s popularity and the number of inbound links, which will slowly increase your website’s search ranking results.  Search engines strive to improve the quality of their search results, so optimizing your website should be continuous, if your goal is to achieve top results in the search rankings.