I am still surprised that in 2010 I’m still hearing small business owners ask me why they need a website. The conversation usually starts out the same every time; I’ll ask, “Do you have a website for your business?” and they will reply, “I’m a small local company, my customers know me so I don’t need a website”. Then I reply, “Do you advertise in the local paper or the yellow pages?” and they’ll reply “Yes I do, you have to advertise”.
“You have to advertise”! That is the very reason why you need a website for your small business. The number one function of a small business website is to advertise your company. A website has now become the most cost-effective advertising platform there is today. Why?