Having a great website design for your business is one of the most valuable marketing tools you can have but unless your business is your website, you need it to generate traffic into honest to goodness customers. One of the most difficult things for many businesses is even getting people to go and check out their amazing custom website design and so it can be frustrating to see that people are finding your site but aren’t sold on your business. The good news is that your search engine optimization has been working but the bad news is that there are some things that need to be tweaked. If this is the case, there are a few website updating measures that you can have your website designer tackle to help turn your easily found website into a money making website.
Articles and How To's to help small business owners better understand online marketing, search engine optimization and website design.
Turn Website Traffic into Customers
Back to Basics: What Exactly Makes a Good Website?
Businesses are growing more and more aware of how vital a website is to their success. Not only does your local hardware store have a website but your grandmother just recently made one to sell her cookies and hand knit scarves. Although people are getting the message that internet marketing is necessary, not optional, they sometimes seem to overlook the fact that a website needs to be good. This may seem like an obvious statement but many businesses seem to have overlooked it and continue to allow for embarrassingly mediocre website design that does their business more harm than good. These three qualities will help you to evaluate your own online marketing attempts.
How Critical Is SEO To Small Business?
The title of this article is “How Critical Is SEO To Small Business?”, and the answer is: EXTREMELY! How much would you pay a new employee if that new employee increased your business by 15% – 20%?
By now, every smart business owner knows their business must have a website. It’s as critical to your business as having a telephone. Today, a website is the number one business tool which helps you connect with potential new customers, and the place where you keep existing customers engaged and informed. But to receive the full benefit of your website, people must be able to find it.
How to Tell if Your Website Needs a Facelift
So you have a website for your business already but you aren’t sure how often you are supposed to update it and how much maintenance is actually required. Once your custom website design has been completed, many businesses are clueless about how long they can go without website updating or they haven’t even considered it to be something they should look into occasionally. This is a common predicament and knowing when to contact your website design professional can be as confusing for some as knowing when to update their wardrobe. After asking yourself the questions on this website updating quiz, you should know if the time has come.
The Importance of Social Media Marketing
As the world around you changes and uses different ways to communicate and inform, so too must a business so they do not lose touch. It took some a long time to understand the importance of having a website to represent their business online. Those that grasped how important online marketing is early have profited much more than those who caught on later and the same thing is now happening with the use of social media. Businesses are now suffering if they haven’t grown with their market that now uses social media outlets such as facebook and twitter. These websites have essentially become places for one stop shopping to get all the information a person needs on friends and family, local and world news, causes, and coupons. Those that sit on the sidelines and haven’t jumped into this form of online marketing are missing out on important opportunities that could seriously assist their sales.
3 Great Ways to Promote Your Website
Businesses are always in need of promotion because no matter how successful they are there is always room to grow. A business’s custom website design is what represents the business to the world and so just like the business needs promotion, so too does the website so that it has the ability to work for its owner. There are so many different ways that promoting a business can be done but these three suggestions are either cutting edge, so many businesses have yet to use them, or are so simplistic that they are overlooked. By incorporating these suggestions into your business’s promotion plan, you will reap the benefits of internet marketing and see your business’s website design viewed by the masses.