Bounce rates are easy to measure, but they can be tricky to understand. The factors that influence people to leave a site or venture deeper (and hopefully convert) can be difficult to predict and subjective when it comes to analysis. While design changes are the most popular means of decreasing a bounce rate, there are also several strategies you can apply to your onsite content in order to keep people around for longer.
Try implementing these content tricks to keep your bounce rate low:
Read the rest of this article »