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5 Tricks to Lower Your Bounce Rate

by 123WebConnect

Lower Your Bounce RateBounce rates are easy to measure, but they can be tricky to understand. The factors that influence people to leave a site or venture deeper (and hopefully convert) can be difficult to predict and subjective when it comes to analysis. While design changes are the most popular means of decreasing a bounce rate, there are also several strategies you can apply to your onsite content in order to keep people around for longer.

Try implementing these content tricks to keep your bounce rate low:
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How to Find The Best SEO Agency For Your Small Business

by 123WebConnect

Local SEO CompanyAs a business, you are held accountable for every dollar you spend. If you are not seeing an acceptable ROI from your SEO marketer, then they are failing you. The right SEO company can make a huge impact on the promotion of your product or service, but don’t strike a deal with the first company that says they do SEO.

A good SEO company can give you tangible and sustainable strategies for multiplying your dollar. You need a company that will use a well-rounded approach to your campaign that will enhance your web presence and ROI. And this must all be done in a way that provides long-term success.

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The Importance of Local SEO for Small Business

by 123WebConnect

local-seo-If you own a small business then you should never overlook the importance of local SEO, or Search Engine Optimization. This is a process by which the content you place on your website is optimized in order to produce better search results, better website traffic, and more revenue.

Why Local Optimization is Necessary

If you operate a small business locally, then the chances are pretty high that yours is not the only company of its kind. You might be competing with hundreds or even thousands of businesses that offer the same types of products and services, and you’ll also be competing for your ranking among search results via engines like Google and Yahoo!. Local SEO targets your area rather than the entire world, increasing the chances that the people who are searching for the things you can offer – and the people who are likely to buy them – will be able to find you before they find your competitors.
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Boost Your Online Presence with Local Business Listings

by 123WebConnect

Local Search ListingsThe core job of any local search marketing campaign is the development of local business listings. A local business listing is an online profile that consists of your business name, address, phone number, as well as other items. There are thousands of web sites and directories on which local business owners are allowed to create totally free business listings. Many of which you may already have heard about Google+ Local, Yelp, Bing Places, Internet Yellow Pages, and Yahoo! Local.

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Tension Between Information Architects and SEO’s

by 123WebConnect

It wasn’t too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. This video explains what they are and how we can benefit from them.

In fact, IA and SEO is so intrinsicaly connected that – when it come to on site issues – a good 60% (if not more) of the issues a website is suffering from is because of an un-optimized Information Architecture.

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How to Avoid the Unrealistic Expectations SEO’s Often Create

by 123WebConnect

With all the changes we’ve seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others. If we don’t, we run the risk of creating unreal expectations and disappointing our clients and companies.

This video explains how to set expectations that will lead to excitement without the subsequent let-down.

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Shop Online Safely

by 123WebConnect

Originally posted on C|NET

Safely Shop OnlineWith some simple tips, make shopping online a safer experience this holiday season.

As holiday season approaches, shopping online is an attractive option for grabbing plenty of bargains.

Like any transaction, there are security issues to keep in mind when buying online, but with some common sense you can minimize the risk.

Even if you consider yourself a seasoned online shopper, it’s always worth a reminder to make sure your experience is the safest it can be.

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Turn Website Traffic into Customers

by 123WebConnect

Website Development & Internet MarketingHaving a great website design for your business is one of the most valuable marketing tools you can have but unless your business is your website, you need it to generate website traffic into honest to goodness customers. One of the most difficult things for many businesses is even getting people to go and check out their amazing custom website design and so it can be frustrating to see that people are finding your site but aren’t sold on your business. The good news is that your search engine optimization has been working but the bad news is that there are some things that need to be tweaked. If this is the case, there are a few website updating measures that you can have your website designer tackle to help turn your easily found website into a money making website.

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Back to Basics: What Exactly Makes a Good Website?

by 123WebConnect

Website Design & Website UpdatingBusinesses are growing more and more aware of how vital a website is to their success. Not only does your local hardware store have a website but your grandmother just recently made one to sell her cookies and hand knit scarves. Although people are getting the message that internet marketing is necessary, not optional, they sometimes seem to overlook the fact that a website needs to be good. This may seem like an obvious statement but many businesses seem to have overlooked it and continue to allow for embarrassingly mediocre website design that does their business more harm than good. These three qualities will help you to evaluate your own online marketing attempts.

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How Critical Is SEO To Small Business?

by 123WebConnect

Profits with Search Engine OptimizationThe title of this article is “How Critical Is SEO To Small Business?”, and the answer is: EXTREMELY!  How much would you pay a new employee if that new employee increased your business by 15% – 20%?

By now, every smart business owner knows their business must have a website.  It’s as critical to your business as having a telephone.  Today, a website is the number one business tool which helps you connect with potential new customers, and the place where you keep existing customers engaged and informed.  But to receive the full benefit of your website, people must be able to find it.

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